The aim is to increase brand awareness, especially among Generation Z. A “zipper bracelet” for Gashapon is a bracelet made by connecting resin fastener bodies into a loop.

YKK sells zipper bracelets with Gashapon – Nihon Keizai Shimbun

YKK sells zipper bracelets with Gashapon – Nihon Keizai Shimbun
The aim is to increase brand awareness, especially among Generation Z. A “zipper bracelet” for Gashapon is a bracelet made by connecting resin fastener bodies into a loop.

https://www.nikkei.com

*Automatic translation by Google Translate. Please check the link for accurate information.
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