The aim is to increase brand awareness, especially among Generation Z. The “Zipper Bracelet” for Gashapon is made by connecting resin zipper bodies into loops.

YKK sells zipper bracelets with Gashapon – Nihon Keizai Shimbun

YKK sells zipper bracelets with Gashapon – Nihon Keizai Shimbun
The aim is to increase brand awareness, especially among Generation Z. The “Zipper Bracelet” for Gashapon is made by connecting resin zipper bodies into loops.

https://www.nikkei.com

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