Three ekiben companies, including Hanazon (Odate City, Akita Prefecture), will open a three-week limited-time store in February at Zurich Central Station, Switzerland’s largest train station. Shuichi Yagihashi, president of Hanazon, who serves as the chairman of this three-company alliance…

Akita’s Hanazon “aims to export frozen ekiben” Limited time store in Switzerland – Nihon Keizai Shimbun

Akita’s Hanazon “aims to export frozen ekiben” Limited time store in Switzerland – Nihon Keizai Shimbun
Three ekiben companies, including Hanazon (Odate City, Akita Prefecture), will open a three-week limited-time store in February at Zurich Central Station, Switzerland’s largest train station. Shuichi Yagihashi, president of Hanazon, who serves as the chairman of this three-company alliance…

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