Worldwide, the “Esports World Cup (2024)”, which was held in Saudi Arabia in July 2024 and is considered to have the largest prize money in the history of e-sports, was a fighting game out of a total of 19…

30 years of global strategy for “Tekken”, turning an accidental global hit into a unique one with the power of marketing

30 years of global strategy for “Tekken”, turning an accidental global hit into a unique one with the power of marketing
Worldwide, the “Esports World Cup (2024)”, which was held in Saudi Arabia in July 2024 and is considered to have the largest prize money in the history of e-sports, was a fighting game out of a total of 19…

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